Lifelines Neurodiagnostic Systems, Inc. Unveils New Brand Identity; Launches New Website

Troy, Illinois—(June 15, 2015) Based on input from clients and team members across the nation, Lifelines Neurodiagnostic Systems, Inc. has created a new brand identity and website to reflect the technological innovation and ‘Client First’ service that makes Lifelines so unique in the EEG industry.

The new branding introduces distinctive graphic treatments that takes its bold color palette to an exciting new level and look that captures the spirit of the company. The first phase of the transformation includes a new website at

“Our goals for the new website include making it content-rich and more user-friendly, with easier navigation across all platforms—including mobile,” said Simon Griffin, CEO of Lifelines. “The site’s Content Management System (CMS) platform allows us to perform updates immediately in dedicated areas of the website such as the client portal, training video gallery, and the news and resource areas. Now we can keep our clients even better informed with fresh content delivered in a timely manner.”

Lifelines works with healthcare leaders across the United States including EEG service providers, pharma leaders, physician practices, hospitals and veterinarians. Its innovative neurodiagnostic technology has set the standard in the industry.

Griffin concludes, “In the coming weeks we will be focusing on the website’s client portal—a password protected area where clients will find technical updates, bulletins and other resources to help them grow their EEG businesses.”

The new site also links to Lifelines’ partner sites including MentisCura, Lifelines' Icelandic partner in neurodiagnostic biomarkers—, and Lifelines, Ltd., the UK website for all Trackit customers outside of the USA— The new brand ID and website was designed in partnership with Captiva Marketing, a full service St. Louis-based digital marketing firm.


Lifelines Neurodiagnostic Systems, Inc. delivers innovation that empowers successful EEG service providers, pharma leaders, physician practices, hospitals, and veterinarians. Our innovative technology and cloud-based solutions, deep experience in the EEG space, and unmatched customer service help our partners improve patient care and safety, processes, research, operational efficiency, and financial performance.

Healthcare leaders across the United States choose Lifelines for EEG equipment rentals and sales, ‘Client First’ service, as well as clinical and business expertise that positions them for success.

Lifelines Media Contact
Stephen Lennartz
Vice President of Marketing
Lifelines Neurodiagnostic Systems, Inc.
411 Edwardsville Road, Troy, IL 62294
Phone:  618-667-6445 ext. 207
Toll Free: 866-889-6505

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